Making a name for yourself in the dynamic digital economy can be challenging. However, one tactic that constantly shows promise is the application of search engine optimization (SEO), or optimization.
Digital marketing guru and Neil Patel Digital co-founder Neil Patel says SEO is about making sure your company can survive in a cutthroat industry, not merely ranking highly in search engine results. Speaking as the keynote speaker at MARKETING-INTERACTIVE’s Digital Marketing Asia conference, Patel noted that for the majority of firms, search engine optimization is their primary source of traffic. It also doesn’t require ongoing investments like sponsored advertising.
Patel emphasizes that SEO is essential for increasing online visibility, generating organic traffic, and gaining the trust of prospective clients. In addition to raising your website’s ranking with search engine optimization, you can also improve user experience, which can increase engagement and conversions.
According to Patel, every company hoping to have a strong online presence and experience sustained success must, in essence, understand SEO. MARKETING-INTERACTIVE provides some of his greatest advice below, taken directly from Patel’s blog.
1. Adopt machine learning and AI
Did you know that, according to a McKinsey study, 65% of participants say their companies regularly use artificial intelligence (AI)? This is almost twice as many as the survey’s previous results, which were obtained only ten months ago. The expectations of respondents on the impact of gen AI are likewise remarkably high compared to previous year; three-quarters of them anticipate that gen AI will cause a major or disruptive shift in their respective businesses in the coming years.
AI developments are making search engines more adept at deciphering context and user intent. Optimizing an SEO approach can be aided by incorporating AI-driven technologies for user behavior prediction, keyword analysis, and content generation, according to Patel in a blog post.
AI is a great tool for data analysis, which is a crucial component of creating a successful SEO strategy, to start with. AI-powered SEO software may help you identify content gaps and identify trending themes, among other things, so you can complete tasks more quickly and effectively, according to Patel.
Neil Patel, opening speaker at Digital Marketing Asia, offers five search suggestions.
Neil Patel, opening speaker at Digital Marketing Asia, offers five search suggestions.
Making a name for yourself in the dynamic digital economy can be challenging. However, one tactic that constantly shows promise is the application of search engine optimization (SEO), or optimization.
Digital marketing guru and Neil Patel Digital co-founder Neil Patel says SEO is about making sure your company can survive in a cutthroat industry, not merely ranking highly in search engine results. Speaking as the keynote speaker at MARKETING-INTERACTIVE’s Digital Marketing Asia conference, Patel noted that for the majority of firms, search engine optimization is their primary source of traffic. It also doesn’t require ongoing investments like sponsored advertising.
On October 1, 2024, watch Neil Patel live in Singapore as he discusses maximizing opportunities through AI and the upheaval it will bring to search marketing. Purchase your tickets for Digital Marketing Asia here.
Patel emphasizes that SEO is essential for increasing online visibility, generating organic traffic, and gaining the trust of prospective clients. In addition to raising your website’s ranking with search engine optimization, you can also improve user experience, which can increase engagement and conversions.
According to Patel, every company hoping to have a strong online presence and experience sustained success must, in essence, understand SEO. MARKETING-INTERACTIVE provides some of his greatest advice below, taken directly from Patel’s blog.
1. Adopt machine learning and AI
Did you know that, according to a McKinsey study, 65% of participants say their companies regularly use artificial intelligence (AI)? This is almost twice as many as the survey’s previous results, which were obtained only ten months ago. The expectations of respondents on the impact of gen AI are likewise remarkably high compared to previous year; three-quarters of them anticipate that gen AI will cause a major or disruptive shift in their respective businesses in the coming years.
AI developments are making search engines more adept at deciphering context and user intent. Optimizing an SEO approach can be aided by incorporating AI-driven technologies for user behavior prediction, keyword analysis, and content generation, according to Patel in a blog post.
AI is a great tool for data analysis, which is a crucial component of creating a successful SEO strategy, to start with. AI-powered SEO software may help you identify content gaps and identify trending themes, among other things, so you can complete tasks more quickly and effectively, according to Patel.
Finding untapped ranking chances that are concealed is one of the most crucial parts of SEO.
That’s one of the domains in which SEO with artificial intelligence is showing promise in raising the ranks of your website. In the past several years, strong AI-powered SEO tools have surfaced, providing you with more detailed information about link-building chances and keywords you should be targeting.”
According to him, developing a content plan that would significantly improve the SEO of your website requires taking into account these and other insights that AI-powered SEO software may provide.
2. Keywords are no longer the only factor in SEO
According to Patel, SEO is no longer only about keywords because search engines constantly prioritize the user. In essence, cramming your brand with keywords will no longer work.
To guarantee user happiness, you should instead consider the concepts behind a searcher’s question, the context, and the most pertinent responses to a user’s inquiries.
“Today (and in the future), one of the main factors that impact ranking is user experience,” he stated. Patel further clarified that genuineness, language use in a natural way, and providing worthwhile content are essential for SEO success. “Essentially, you have to be human,” he stated.
3. Make voice search optimized
According to Patel, voice search is one of the search fields that is developing the fastest. One method of conducting voice searches on the internet is voice search. A gadget that recognizes your voice and uses artificial intelligence may input your search query into a search engine.
“When we type, we tend to use very keyword-based searches, but when we use voice search, our searches become much more conversational,” Patel stated.
This implies that a brand must ensure that its SEO strategy is optimized for voice search and that search engines must improve at deciphering the meaning of words.
Creating conversational, authentic, yet succinct content, leveraging metadata to leverage structured data, optimizing for local search—many voice searches are for local information—and being mobile-friendly—the majority of voice searches are conducted on mobile devices—are some strategies that brands can employ to achieve this, according to Patel.
4. Long-tail target keywords
Long-tail keywords are more valuable than conventional target keywords since they are more particular and lengthier. They also often have lower search traffic.
According to Patel, focusing on long-tail keywords might increase search intent because of how well their specificity corresponds with the actions that users are hoping to take. While someone Googling “Google ranking” might only be looking for generic information, someone asking “how to rank on Google” is looking for a clear answer.
Patel recommends the following actions to make the most of long-tail keywords:
Choose the subjects and themes you want to discuss on your website.
To find generic terms for each issue, use a keyword research tool.
Find low-competition, high volume long-tail keywords and capitalize on them.
Select just highly sought-after terms from your list, like “how to open a credit card account for the first time” for a credit card firm.
5. Provide pertinent material that speaks to the user’s intention behind the selected keyword. Incorporate a variety of media formats.
In his blog, Patel offers another important piece of advice regarding optimizing photos for search engine optimization: use a variety of media formats within your webpages and blog entries. These can be GIFs, audio files, or even brief films.
This is especially important because, according to 66% of consumers, short-form content is the most engaging sort, and consumers are watching more videos these days, which has led to a quick growth in demand for it. This was said in a research published by Munch, a social media automation platform driven by AI.
Patel advises starting a YouTube channel to attract more viewers and broaden your marketing opportunities in order to include a variety of media formats in your content. Additionally, he advises including these YouTube videos—where appropriate—into your writing.
According to Patel, there are other ways to convey data and numbers in an interesting way, such as by using visual aids and graphics, or by incorporating audio snippets from relevant podcasts.
